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How to apply strategic marketing to drive sustained growth in your company
About Us
A great misunderstanding might be limiting your opportunities
Many business leaders of middle-market companies confuse ‘marketing’ with ‘marketing communications,’ meaning the everyday marketing stuff like web sites, SEO, ads and such.
Strategic marketing is NOT marketing stuff. Strategic marketing focuses on marketing science and core truths that, when applied, result in substantial value-creation and Unfair Advantages for companies.
Business owners and C-suiters often find themselves overwhelmed and confused by the myriad of marketing options and obstacles facing their company. The result can be expensive and misguided efforts that yield little-to-no ROI, or worse, a doing-nothing posture. Over time, either reduces a company’s strategic growth and increases its strategic risks. The path forward to achieving higher rates of growth with risk reduction is to simplify your understanding of marketing along with several critical strategic principles which will allow you and your management team to enact deliberate and meaningful changes in your business.
Check out our book 'The Great Marketing Lie'